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sobota 27 lutego

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The Art of Social Media Conversations (an Interview with Jason Falls) | Social Media Examiner socialmediaexaminer.com/...dia-conversations-an-inte... inne wpisy na ten temat Zobacz wpis
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piątek 26 lutego

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plutecki.net » Piramida masłowa dla SEO Zobacz wpis plutecki.net » Piramida masłowa dla SEO
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środa 24 lutego

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Past a certain size, your community becomes unmanageable. You can’t spend as much time with members. You give each member less. In turn, each member gives less. How Many People Can You Really Look After? - FeverBee Zobacz wpis
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sobota 20 lutego

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What really counts is the number of conversations you’re having. Are people listening to you? Are people responding to what you’re saying A beginner’s guide to building a presence on Twitter | Community Building Zobacz wpis
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piątek 19 lutego

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Twitter alone does not constitute social media 7 Reasons Not to Put All Your Eggs in the Twitter Basket | Social Media Examiner Zobacz wpis
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Practical Social Media Measurement: Awareness, Attention, Reach | Brand Elevation Through Social Media and Social Business | Altitude Branding altitudebranding.com/...ial-media-measurement-awa... inne wpisy na ten temat Zobacz wpis
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Field Notes: Inside an Integrated Communications Agency - What social media guidelines say about your company chcesz wiedzieć czego boi się firma - poczytaj ich politykę korzystania z social media ;-) blog.capstrat.com/...ial-media-guidelines-say-... inne wpisy na ten temat Zobacz wpis
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czwartek 18 lutego

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Marketing via social media means marketing directly to influencers  rather than just consumers. Social Influence Marketing Game Plans - Going Social Now Zobacz wpis
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An active fan is worth 445 people
One active fan will generate 4 new fans every month
For every active fan, you probably have 133 passive fans (fans that follows everything you do, but do not act on it)
It takes 14,000+ visitors to generate a single active fan, but it only takes 106 visitors to create a passive fan.
Your general visitors are much more important than what you might think, because they are often the dominant source of social interactions.
One out of every 316 visitors will share your content, and that person is just as valuable as your active fans.
30 active fans is just as valuable as 70 visitors, but very few sites will have that high a fans vs. visitor rate.
Your active fan level is critical. Having 3 million fans, matters little if only 0.002% are active. It is much better to have 10,000 fans of which 1% are active. The Power and Value of a Fan - Articles - @Baekdal.com Zobacz wpis
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Let’s stop creating campaigns, and start creating conversations. Ideas. Experiences. Better yet, let’s start creating conversations, ideas, and experiences that are not only worth talking about, but are actually made better by virtue of the dialogue they evoke. Let’s stop expecting our clients and customers to talk about our brands and instead empower them to interact through them. It means accepting the fact that when people tell friends about a brand, they’re not trying to help the brand; they’re trying to help their friends. Thus if we want them to share things for our benefit, we damn well better take the time to understand and cater to their motives, not ours. Espresso | The Daily Grind Zobacz wpis
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Back to Basics: Ecosystem Research – Find Your Community  | Online Community Report właściwie od tego powinna zacząć się przygoda z social media onlinecommunityreport.com/...asics-ecosystem-research-... inne wpisy na ten temat Zobacz wpis
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środa 17 lutego

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Building online communities for business: A 4 Stage Model for Member Engagement blog.leadernetworks.com/...tage-model-for-member-eng... inne wpisy na ten temat Zobacz wpis
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How To Get Started In B2B Social Media | Social Media B2B socialmediab2b.com/.../b2b-social-media-getting... inne wpisy na ten temat Zobacz wpis
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niedziela 14 lutego

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Video: “The Art of Responding to Feedback From Your Community” Presentation at South by Southwest (SXSW) Interactive 2009 » ManagingCommunities.com managingcommunities.com/...-from-your-community-pres... inne wpisy na ten temat Zobacz wpis
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piątek 12 lutego

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The lesson for marketers and content creators is this: social media 1.0 is drawing to a close. Social Media 2.0 is about relevance, value, and authentic connection, because you will never, as a marketer, get through the gates of the walled garden with a boring-as-crap press release or product announcement. No one cares about you. All of the services, but especially the big ones, are giving users more tools to screen out anything they don’t care about, anything that doesn’t engage them, anything that isn’t actually great quality. Why Google Buzz is brilliant and deadly to social media 1.0 : Christopher S. Penns Awaken Your Superhero Zobacz wpis
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czwartek 11 lutego

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People preferred e-mailing articles with positive rather than negative themes, and they liked to send long articles on intellectually challenging topics. Findings - People Share News Online That Inspires Awe, Researchers Find - NYTimes.com Zobacz wpis
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sobota 6 lutego

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If you want your employees to learn social media – or anything - don’t just hand them the list of dos and don’ts. That teaches them nothing, gives them little experience or context, and doesn’t help anything stick. Rules and Education Aren’t the Same | Brand Elevation Through Social Media and Social Business | Altitude Branding Zobacz wpis
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czwartek 4 lutego

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The Twitter Train Has Left the Station - Bits Blog - NYTimes.com bits.blogs.nytimes.com/...the-twitter-train-has-lef... inne wpisy na ten temat Zobacz wpis
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środa 3 lutego

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How to Prevent a Community From Growing On Your Site | Small Business Trends podstawy, o których nie wszyscy pamiętają smallbiztrends.com/...ent-a-community-from-grow... inne wpisy na ten temat Zobacz wpis
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The social in social marketing would suggest that you care a bit about humanity, not that you’re using new pipes for old shit. Are You Following the Same Old Conventions Zobacz wpis
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The Taboo (But Critical) Community Skill | Brand Elevation Through Social Media and Social Business | Altitude Branding altitudebranding.com/...e-taboo-but-critical-comm... inne wpisy na ten temat Zobacz wpis
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